Key move
Pricing equation
- Target price = market price - platform fee - shipping - risk buffer.
- Know your floor and ask; leave room for offers when needed.
- Use bid/ask and last sale as your anchors, not wishful thinking.
PlaybookBack to modules
How to Price Your Inventory
A simple formula for DS and used pairs, online vs local, with condition discounts and risk buffers baked in.
Key move
For brand new (DS) pairs
- Reference StockX last sale and lowest ask; check sales volume.
- Price slightly above lowest ask on peer-to-peer to leave offer room.
- Avoid racing to the bottom—set alerts and adjust, don’t panic.
Key move
For used pairs (VNDS, 9/10, etc.)
- Start from DS price, subtract condition discounts:
- VNDS: -10-15%; Lightly worn: -20-30%; Heavily worn: -40-60%.
- Missing box/extras? Deduct further; disclose clearly.
Key move
Local vs marketplace pricing
- Local: lower price, but no fees and same-day cash—great for fast turns.
- Marketplace: higher price potential, but fees + shipping + time.
- Consignment: slower payout, but can yield higher net if item is strong.
Key move
Action steps this week
- Pick 3 items; write DS price, your listing price, and your floor.
- Adjust one live listing with this framework (or cross-list locally).
- Log fees + shipping in your calculator to see true net profit.
Next module
Read StockX Charts
Turn green/red lines into clear hold/sell decisions.